Kia ora, I'm Indi.
Creative writer, marketer, classic B-type personality — basically one of those artistic girlies with big dreams and zero coordination.
Over winter, you'll find me hibernating by a fireplace with a laptop or book. Come summer, I'll be camping by the lakes or exploring the country in our camp-kitted Hilux.
And because the little things often tell you more about someone than the big things: I have a 12-year-old Border Collie, I romanticise a lot (and overthink even more), I'm an introvert trying to build a business around human connection (someone explain that one to me), and I have Charcot-Marie-Tooth disease (CMT), so I throw YOLO around almost as much as the F-bomb.
Basically, I think life's too short for boring stories, boring summers, bad food and waiting for “someday” to come around.
GOOD MARKETING, ACCORDING TO ME.
When I say I offer social media marketing and content creation, I don't mean TikTok dance trends and basic Canva carousels.
I mean curating a social media presence that's authentic to you, your brand and your values. Who are you without your customers? Who are you when you're with them? What promise does your business make — and how do you show people you live up to it?
To me, authentic doesn't mean unpolished. It means recognisable. Trustworthy. Human.
I want to connect you with your online community: the ones who already know you, the ones who've only heard of you, and the ones who are yet to discover who you are.
So I capture the good stuff — the people, the process, the expertise, the personality and the hundred little things that make your business yours — and turn it into content that represents your brand long after the latest trend has disappeared.
That's why I started Forge: to build genuine connections through authentic storytelling.